speedlab

Logo Design


Speedlab is an online game platform based in Germany. The company asked for a memorizable logo. It was important to create a symbol reflecting action and joy. 
The logo is inspired by the name of the company, symbolizing its two parts. Custom icons were created. "Speed" was depicted by wind and "Lab" by a test tube. By rotating the symbol by 30 degrees a play button also appears. The design is simple and easy to adapt in various applications. Blue color is used, showing joy but also the platform's stability.
Awarded in the category of Logo Design at the Young Designers Awards 2015, organized by the Gr Design magazine.


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